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Course Description

One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers.

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry.

What is Digital Marketing?

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

So, how is digital marketing different from traditional marketing?

The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior.

What is Search Engine Optimization?

SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations.

Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Pronto for support.

Fundamentals Of Search

What are the Channels and Your Website for Branding and Marketing?

What are the Three Factor of Algorithms?

How this algorithms are useful for SERP’s

The Pillars of SEO

Understanding Search Engine Algorithms and their types

Search and display networks

The elements of a campaign structure

The methods for optimizing landing pages

The metrics to optimize campaign performance

Advanced Search Engine Marketing

Define the various types of keywords and tools used for keyword research

Design and Architecture

On Page Optimization

Duplicate Content

Keyword Research and Competitive Intelligence

Off Page Optimization

Reports used to measure and optimize search campaign performance

Define Local/Map Business Listing

Style sheets

Block and inline elements

Other kinds of structured text

Generic document structure

Digital Display Marketing (Paid Advertising – Google Adwords)

List the various targeting methodologies

The various display ad formats

Define reports used to measure campaign performance

The various Optimization methods

Advanced Module (Paid Advertising – Google Adwords)

Ad- Writing Techniques

Campaign Management

Bid Management Plan

Effective Landing Page

Reporting & Analysis

Display Campaign

Social Media Strategy

Define social media marketing

Define social media optimization

Introduction to Social Media

Understanding Social Media Strategy

Building a Social Media Strategy

Define social media paid advertising

Engaging with Influencers

Finding & Communicating with Influencers

Listening and Reputation Management

Social Media Measurement

Making the Message Stick & Spread

Social Media Marketing

Facebook Marketing & Advertising

Twitter Advertising

LinkedIn Marketing

YouTube & Video Advertising

Google+ Marketing

Map/Local Business

Content marketing

Introduction to Content

Content Strategy

Content Marketing

Content Marketing Tactics

Social Media Platforms

Mobile marketing & Advertising

Define Mobile Marketing

Define mobile properties

Methods used to market with mobiles

Mobile Audiences

Rules and Regulations

Mobile Measurement

Email Marketing

The key concepts of email marketing

The process for creating effective email marketing

The optimization methods to improve performance

Measurement & Marketing Automation

Affiliate Marketing Overview

Understanding Affiliate marketing

Examples and Affiliate Marketing for a Publisher & Advertiser

Digital Analytics

Define Digital Analytics

How Google Analytics works

How Google Webmaster work

The account structure required to measure the right data

The main reports that can be viewed

Website Design Overview

Designing a good website is a complex process; that involves conceptualization, planning, graphic designing, content development, interactivity programming and proper guided execution by experienced professionals.

Website today has become one of the most effective and cost efficient means of marketing. Many big and small organizations advertise their products through the World Wide Web.

Users on the Internet don’t just want to read about your company and its products, but they want to be dazzled by powerful layouts, graphics, multimedia and most importantly interaction with your company.

A website is your investment with definite objectives, and if scooped-out and implemented correctly, it translates into measurable results for your organization. A website is always working 24×7 for you. If you aren’t doing at least some part of your business over the Web, you’re missing out on a huge opportunity. Today, the Web forms either an integral part of the business or a fabulous means to extend it.


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands

Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:

80% of internet users own a smartphone.

  • Mobile platforms, such as smartphones and tablets, host up to 60% of digital market time for users in the U.S.
  • Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

Content of mobile marketing

·      Define Mobile Marketing
·      Define mobile properties
·      Methods used to market with mobiles
·      Mobile Audiences
·      Rules and Regulations
·      Mobile Measurement


Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Pre-requisite: Should have a knowledge of Internet.

Search Engine OptimizationContent of SEO

  • Define Search Engine Optimization
  • Understand how search engines work
  • The techniques used for SEO (White/Grey/Black)



About Instructor

  • admin

    Teaching is a very noble profession that shapes the character, caliber, and future of an individual. If people remember me as a good teacher, that will be the biggest honour for me.


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