Competition has become cut throat in business now a days . To get more market share all types of business owners are employing novel concepts.Oflate business / brands can no longer get by using written contents and image alone. That is uninteresting and unengaging for consumers who are flooded with live streaming , interactive 360 videos, augmented reality etc.
Video marketing is the latest format which has caught the attention of the business people. It is a forward facing marketing strategy that integrates engaging video into your marketing campaign.Now a days Video marketing is all over internet.Look no further than your favorite brands , your Face book , your YouTube homepage and there it is : successful video marketing that has found its way to your eyes. Now 63% of business have started using Video content marketing . Out of this 82% businesses feel Video marketing is an important part of their marketing strategy. Video marketing is progressing rapidly and this trend is being fuelled by 83% of business believing that Video matketing gives them good ROI.
WHAT FOR VIDEO MARKETING:
A)Video is an SEO gold mine helping build back links to your site ,boosting likes and shares and driving traffic to your site.
B)Video helps you connect your audience – Video is the bridge that links what you say to what you really are , allowing the customers to get to know your brand. Video builds trust.
C) Video marketing can explain every thing from products to services.
D) Science shows that if a person hears something only he is likely to remember 10% of that three days later , but if it is a video it is nearly 65%.
E)Now video content is is accounting for an estimated 74% of online traffic.
F) Email subject lines that include the word video has seen a 20% increase in open rates and a 68% boost in click throughs.
G) Four times as many customers would prefer to watch a product video.
H)After watching a video 64% – 85% more consumers are likely to make a purchase.
I) Video shows good return on investment.
J)Video appeals to mobile users .90% of consumers watch videos on their mobile . Mobile Video views have grown by more than 300% in seven years.With the increase in usage of smart phone mobile video effective ness is increasing rapidly.
K) Video engages even the laziest buyers .